There are some pretty horrific fires happening here in Southern California. People are losing their homes. And their lives. So what does the local news do about it? They give it a clever name like “Firestorm” and sensationalize the shit out of it. Fancy animated graphics zoom in for each late breaking news segment, accompanied by an original music sound bite and dramatic sound effects. It’s like they’re more interested in winning awards than they are in providing the information we need. And that’s just fucking wrong. Disaster Hype Sucks.
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