Slogans. Taglines. Call them what you want. Some of them are brilliant. Others are down right inane. Arby’s Restaurant comes to mind. Their tagline says “What are you going to eat today?” or something stupid like that. The point is, it doesn’t have a point. Does it say anything about the food there? Does it make me want to eat there? No. It sounds to me like they’re just being nosey. It’s like some guy looking over your shoulder while your’e trying to enjoy your lunch: “Hey, what you got there? That looks good. Is that chicken?” Fuck you. What am I going to eat today? I’ll tell you one thing, it sure as hell isn’t going to be some fucking greasy roast beef sandwich, that’s for sure. Fuck Arby’s and their stupid Hamburger Helper talking-oven-mit rip off. Bad Ad Slogans suck.
8 Comments