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Advice for Men’s Clothing Designers

If you’re not a men’s clothing designer, please ignore this entry. I just want to speak to the designers this time. Thanks.

First, let me just say, you’ve come up with some great stuff. Love the new fall line. Great fabrics. Nice cuts. But what’s with the fuckin’ logos? Do you really think we like wearing this stuff? Well, I don’t. Maybe I’m just unreasonable, but when I’m spending way more than I should on a pair of pants or a nice shirt, I don’t think I should have to advertise for you.

Guess? Nobody has to. It’s fucking Guess?! I could tell you that from ten blocks away: “Hey, look at that guy wearing that Guess? sweater. He must be a model. I wonder how much they paid him to wear that thing.” Nothing. He paid them. Clever.

I think I see where you’re going with this. But why stop at the logo? How bout a very nice sweater with a big logo on the front and all the store locations embroidered so elegantly on the back? Or maybe there could be a nice pocket built into the side where you could store beautifully embossed coupons that offer a 10% discount when you mention you saw that particular sweater.

Think of the possiblitles.

Why stop at thread and yarn? You could have the logo light up. Or even use those chasing lights like you find on liquor store signs. Who could miss that? You know people would wear that shit. They’ll wear anything they see on the runway. Be honest with me. Sometimes, you design that ugly stuff just to have a laugh when you see people actually wearing it. Am I right? God, I hope I’m right.

In case you’re too busy to read all the above, I’ll make this clear for you: LOSE THE FUCKING LOGOS! Much appreciated.

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