Advice for Men’s Clothing Designers

If you’re not a men’s clothing designer, please ignore this entry. I just want to speak to the designers this time. Thanks.

First, let me just say, you’ve come up with some great stuff. Love the new fall line. Great fabrics. Nice cuts. But what’s with the fuckin’ logos? Do you really think we like wearing this stuff? Well, I don’t. Maybe I’m just unreasonable, but when I’m spending way more than I should on a pair of pants or a nice shirt, I don’t think I should have to advertise for you.

Guess? Nobody has to. It’s fucking Guess?! I could tell you that from ten blocks away: “Hey, look at that guy wearing that Guess? sweater. He must be a model. I wonder how much they paid him to wear that thing.” Nothing. He paid them. Clever.

I think I see where you’re going with this. But why stop at the logo? How bout a very nice sweater with a big logo on the front and all the store locations embroidered so elegantly on the back? Or maybe there could be a nice pocket built into the side where you could store beautifully embossed coupons that offer a 10% discount when you mention you saw that particular sweater.

Think of the possiblitles.

Why stop at thread and yarn? You could have the logo light up. Or even use those chasing lights like you find on liquor store signs. Who could miss that? You know people would wear that shit. They’ll wear anything they see on the runway. Be honest with me. Sometimes, you design that ugly stuff just to have a laugh when you see people actually wearing it. Am I right? God, I hope I’m right.

In case you’re too busy to read all the above, I’ll make this clear for you: LOSE THE FUCKING LOGOS! Much appreciated.

Comments 10

  1. Sandra wrote:

    You know the fashion police are going to be showing up on your doorstep any day now!

    Do people really still wear Guess!?

    Posted 02 Dec 2003 at 8:33 am
  2. :: jozjozjoz :: wrote:

    I think it’s a total sham that consumers are PAYING to be advertisers for their brands.

    Posted 02 Dec 2003 at 8:41 am
  3. Smivey wrote:

    Actually, I don’t wear Guess?, but can you think of a better example of over-logoization? (Yes, I made that term up. You’re all welcome to add it to your vocabulary.)

    Posted 02 Dec 2003 at 4:13 pm
  4. Sandra wrote:

    No, the only close second is HILFIGER, and I don’t know if I’m spelling that right, so just this once you may laugh at me.

    Posted 02 Dec 2003 at 5:01 pm
  5. Vague wrote:

    I am glad that you wrote that entry.

    I was starting to feel that I was the only one that felt like that.

    I will NOT pay people good money to be a walking billboard for them.

    Posted 02 Dec 2003 at 5:23 pm
  6. dvl wrote:

    uh… does this mean that i no longer have to wear that t-shirt you gave me that says “Everything Sucks” on the front and “Smivey Rocks My World” on the back?

    Posted 02 Dec 2003 at 6:05 pm
  7. Smivey wrote:

    Yes, dvl, you can stop wearing the T-shirt. I think the tattoo you got is an adequate way to express your devotion.

    Posted 02 Dec 2003 at 7:02 pm
  8. Anonymous wrote:

    I think it’s horrible! You’re paying for the brand, the label, not the clothes themselves. I work at a dep. store, and I see soo monay nice clothes that are like 5 times the price that they should be. It seriously pisses me off!

    Posted 03 Dec 2003 at 12:01 am
  9. Glovia wrote:

    You know, that last comment was so controversial, I’m glad it was anonymous.

    Posted 03 Dec 2003 at 4:21 pm
  10. Smivey wrote:

    For the most part, I purchase my clothing based on how it looks, not who the designer is. But nine times out of ten, it’s usually the fancy designers that offer the best clothes.

    Posted 03 Dec 2003 at 6:20 pm

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