In L.A., we have this chain of mattress “super” stores whose big slogan is: “We’ll beat any advertised price or your mattress is FREEEEEEEEEE!” On the word “free,” the man raises his voice about three octaves so he sounds like Ned Beatty SQUEEEALLLINGGG like a pig.
Do people really believe these guys are handing out free mattresses? They never mention how much they’ll beat the price by. Is it $100? $20? Heck, it could even be a penny. Doesn’t matter. The campaign seems to be working. New stores keep popping up throughout the Southland. I guess there are a lot more idiots living in Southern California than I thought. Stupid Successful Slogans suck. (Enough S’s for ya, dvl?)
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