This morning, I was making my usual trek into work when I noticed these Starbucks posters plastered on every other bus stop. These Frappucino drinks are pictured in various settings as if they were people. It’s incredibly stupid. Didn’t anyone learn their lesson with those stupid Snapple commercials that were running? Personifying the product is a hack idea that should be punishable by death. Yes, I’ve been guilty of doing it myself. But then again, I’m a hack. Personifying The Product sucks. And so do I.
so you’ve been guilty of doing it yourself. maybe that’s why we dont’ work together anymore.
That was a long time ago, during my junior copywriter days. I thought it would be a good idea to personify an egg. Fortunately, one of the senior creatives stopped me before I embarrassed myself.
and what the fuck are you now? senior copywriter? stupid titles suck ass.
Titles might suck, but they let us know who we’re dealing with. When you’ve got a multi-million dollar account, you don’t want to give it to some hack with little or no experience. You want to give it to a hack with a lot of experience.
It’s a fact that many Latin men personify their penis, and it’s very very funny. I’m sure this could be used to advertise sum’n sum’n.
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