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Advertising Rant of the Week:
Borrowed Brilliance

I’ve got two words for you: “Got Milk?” Ever since this campaign came out, I’ve seen about a thousand bastardizations of it: “Got Insurance?” “Got Jesus?” “Got Pizza?” Just because an advertising campaign is incredibly successful and spins off t-shirts and merchandise, doesn’t mean that it’s going to work for your business. There’s no such thing as an easy solution to marketing. A lot of thought goes into it. And with the proper strategy, and great creative, that time and energy will pay off. So, even if you don’t want to create an original ad, do us all a favor and just do it (Don’t get me started with that one). Borrowed Brilliance sucks.

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